OnAbout Australia Wine Tasting KitSanVicenteMedia2021-11-14T23:17:34+00:00
CHALLENGE: To market and raise awareness of the OnAbout Australia wine tasting kit.
INSIGHT: OnAbout, an Australian company, faced unique challenges in marketing their wine kit in the U.S.
SOLUTION: Wrote a wine tips booklet and wine cards to make the kit unique and fun. The wine kit won a 2006 Davey Award: Silver – Copia Creative (copywriting by Michael Allen of San Vicente Media).