CHALLENGE: To market and raise awareness of the OnAbout Australia wine tasting kit.

INSIGHT: OnAbout, an Australian company, faced unique challenges in marketing their wine kit in the U.S.

SOLUTION: Wrote a wine tips booklet and wine cards to make the kit unique and fun. The wine kit won a 2006 Davey Award: Silver – Copia Creative (copywriting by Michael Allen of San Vicente Media).

OnAbout Wine Cards

OnAbout Wine Tips Booklet