Search Engine Optimization (SEO) helps your web site turn up in early search engine results (such as Google.com). When customers and clients search for your products and services, you want your company to be one of the early results that they see on Google and other search engines.
The Google AdWords Keyword Planner is normally used for paid searches (Google Ads), but the Keyword Planner can also be used for organic searches because both paid and organic (non-paid) results appear on Google search results.
The results of the Keyword Planner are then checked against the number of competing web sites in a keyword list. The best keywords have high numbers of searches and low numbers of competing websites.
After a keyword list is finalized by the you (the client), the keywords are then placed by me in specific areas of your website where Google and other search engines (Yahoo!, Bing) look for keywords to index in search results.
Also crucial to SEO is link building, which involves linking your site to social media sites and other high traffic sites that will help your traffic and Google rankings. I provide link building services and/or guidance on how to do-it-yourself.