The WhisprGroup.com, based in Sweden and New York, wanted their ‘blogger instructions’ corrected for grammar and punctuation.
They also wanted rewriting, when necessary, without changing the intent of the original content.
This is a partial snippet of the work performed.
First, the unedited version, then below it, the edited version.
UNEDITED ORIGINAL COPY from the WhisprGroup.com
Blogger Outreach
Guidelines
1. Background
Blogs are an effective means of communication to spread new ideas and messages to engaged people, both quickly and efficiently. Blogs create a powerful word-of-mouth effect, which is one of the most effective marketing strategy. When bloggers write from their own hearts and give their own recommendations, it creates a sincere and genuine picture of what is communicated. This will lead to a stronger credibility for H&M messaging.
However, blogger outreach requires a special skill-set as well as research and follow-up. Pitching bloggers is close to an art form, where personal skills and individual talents comes into play. These guidelines serves as an aid to those indivuduals who seeks to develop their abilities to succesfully pitch bloggers on behalf of H&M.
2. Cultural Differencies
Different markets have different social media landscapes. These recommendations are generalizations, but local differencies must also be taken into consideration—market by market.
3. Preparing for Blogger Outreach
It is important to have constant monitoring of what is happening in the blogosphere. When monitoring, it’s important to make an overview of what ever is in the call flow of the bloggers to make a statement favoring the company. See what the hottest topic of conversation is, places to be and most of all read and analyze the current trends and future trends. By always having a glance and be updated on what bloggers write about will benefit the company so they constantly can be in line with the latest up coming trends.
It is also important that the company allocates resources to understand the blogs and be able to read what is written in them. It will require resources in terms of time and employees.
EDITED COPY by SanVicenteMedia.com
Blogger Outreach
Guidelines
1. Background
Blogs are an effective means of communication to spread new ideas and messages to engage people, quickly and efficiently. Blogs create a powerful word-of-mouth buzz, which is one of the most effective marketing strategies. When bloggers write from their hearts and give recommendations, it creates and communicates a sincere and genuine picture. This will lead to a stronger credibility for H&M messaging.
However, blogger outreach requires a special skill-set as well as research and follow-up. Pitching bloggers is an art form where personal skills and individual talents come into play. These guidelines serve as an aid to those individuals who seek to develop their abilities to successfully pitch bloggers on behalf of H&M.
2. Cultural Differences
Different markets have unique social media landscapes. The following recommendations are generalizations. Local differences must also be taken into consideration—market by market.
3. Preparing for Blogger Outreach
It is important to constantly monitor the blogosphere and make special note of when bloggers post statements that favor the company. It is crucial to keep up to date on hot topics, controversies, trending stories and future headlines. Monitoring the blogosphere will help the company stay up to speed with current and upcoming trends.
It is also crucial that the company allocates resources to understand the blogs and follow them. This task will require both time and employees.
