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About
Website Content
Writing
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Michael Allen is a creative and versatile
writer whose background includes TV, print and the web. Mr.
Allen
started his career in Washington D.C. as a video editor for WRC TV-4
and NBC Nightly News. In addiiton to his editing duties, Mr.
Allen also started writing news stories.
 Mr.
Allen then moved to Los Angeles
where he worked as a news writer and video editor for KNBC
News in the second-largest TV
market in the country.
He covered the O. J. Simpson Trial and
numerous local stories. He worked under the pressure
of 3 to 4 live newscasts a day.
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 Next,
Mr. Allen segued into entertainment
and
worked as a scriptwriter for five television
series on Nickelodeon, Fox Family and MTV.
Mr. Allen also co-wrote a King of the
Hill book based on the popular
Fox TV series.
Following the decline of the TV animation boom, Mr.
Allen co-wrote two game show pilots, one for Warner Bros., the other
for Fox.
When Reality TV greatly reduced scripted shows, Mr. Allen turned his
focus to print.
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 He
wrote medical newsletters, press releases, brochures, catalogs,
packaging copy, ads, etc.
Mr. Allen also wrote copy for two
award-winning campaigns: HabboHotel
and OnAbout Wine.
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He also worked as a contributing
writer for numerous publications, including Reader's
Digest.
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 Later, Mr.
Allen became a
department
editor for a national publication with a circulation of 500K.
In that position, he managed budgets, hired freelancers and
created editorial calendars. He wrote articles about US
soldiers exposed to depleted uranium, Diebold voting machines and the
cocoa slave trade.
After cutbacks at that publication, he
became the managing editor of a Los
Angeles-based publication (50k circulation) and website.
He wrote and edited stories, hired and supervised
freelancers, worked with marketing departments, created
editorial calendars and managed budgets.
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 Noticing
the decline of print, Mr.
Allen decided to make the Internet his next media home. He wrote
two career/salary blogs for Payscale.com: Salary
Stories and Ask
Dr. Salary (ghostwrote 75%).
At Payscale.com, Mr. Allen
learned the art of SEO, keyword search and marketing via social media.
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Mr. Allen went on to
write content for
numerous web sites including Mahalo.com, Degrees.Info,
HowStuffWorks.com, AbsoluteWrite.com and
ConsumerSearch.com.
He also co-wrote three popular e-books:
How
I Got The Gig, Pets
Across America and the Armchair Reader: The 2nd Annual.
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Today, Mr. Allen is the editor/writer and resident SEO
expert
for
bestselling author Stephen J. Cannell's web site.
He created
a monthly newsletter campaign
targeting more than 8,000 subscribers and created viral
marketing
online ad campaigns for two New
York
Times' bestsellers.
Mr. Allen is also the editor/writer and
resident SEO expert for two
entertainment
news web
sites owned by celebrity journalist Ross Crystal: TalkBytes
and Showbiz
Express.
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Additionally, Mr. Allen provides
SEO
and web content
for numerous
freelance clients
including:
- Creating a viral marketing
online campaign for the Knight
Ridder News
Challenge
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Creating a viral marketing online campaign for the
entertainment company Gigmasters
- Writing scripts for animated
instructional
shorts for the 2008 Summer
Olympics in China
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 Mr. Allen also
created a nationwide web site to help low income and
homeless people find free medical care, social services, financial
help, shelters, food pantries and legal help.
In five years,
the
web site has received (and answered) over 8,000 emails and
helped thousands more.
In
recognition, Mr. Allen received a letter of thanks from the late
Congresswoman Julia Carson (D-Indiana). Ms. Carson's dream was
to
eradicate poverty through her "Bringing America Home Act."
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